This is the number one question I get asked, "Why do I have to have a blog?"
I know the question comes from a place of frustration. Blogs are time consuming. They require effort and dedicated resources, whether time or money.
However, there are several very good reasons why blogs are important for business and especially small businesses. Below are some of these:
SEO: Search engines thrive on new content. Blogs are a great way to add new content, and as a result, blogging is a great search engine optimization (SEO) tool. This does mean that you have to be on a schedule with your blogs. Whether once a week or twice a month, the frequency with which they're updated, as well as the fresh content helps improve a website's SEO performance.
Informs your clients: Blog posts can keep your customers and clients informed and up-to-date on what's going on in your industry. It is also a great way to provide know-how and tips. The more frequently you post useful content, the more often a customer visits your blog, and the more likely they are to visit you.
Builds trust with your clients: Because you are making yourself an expert in your field through knowledgeable blog posts, people will begin to use you as a source. That allows customers to get to know you, and hopefully, develop relationships that turn into clients for life and word of mouth customers.
Create partnerships: Cross-promoting with partners means interacting with a larger group of clients. Along with your product or service, the blog becomes a way for new customers and clients to find you.
Take the time to blog or find someone who can make this service a priority for you.